Our 2024 Recycling Survey results come at a time when the industry is facing major shifts.

Changing regulations, increased reliance on artificial intelligence, and expanding investment into circular economy initiatives. As the global push continues towards evolving guidelines, access to the right information will be crucial for resident participation and compliance.

Our Annual Survey, now in its 4^th consecutive year, tracks evolving trends, identifies common areas of misunderstanding, and highlights where more education is needed. Residents are quizzed about the recyclability of items based on their local guidelines, covering everything from common household materials like plastic bottles to more challenging items like drinking glasses and lightbulbs.

Environmental Impact

Residents across North America are showing continued interest in responsible waste management at home. The latest survey found that 82% of respondents believe recycling has a positive effect on the environment, a metric that has grown every year since the survey’s inception in 2021, speaking volumes to the investment local governments are putting into education.

Solving For Contamination

Contamination remains a challenge.

The overall correct answer rate for material recyclability measured at 68.9%, a slight decrease compared to previous years.

As many regions have set aggressive goals to increase recycling participation rates, proper education must be in place to combat misunderstanding and ultimately, lost materials.  

Jeff Galad, President of Recycle Coach, underscored the importance of providing accurate and accessible information, not only for recycling, but across all waste streams:

“Our mission is to help solve local waste and recycling challenges by providing residents with the information they need, when they need it. That may be information on whether or not a material can be recycled, what to do with organics, or how to properly dispose of bulky furniture and e-waste.”

Opportunities for Improved Material Recovery

Survey data reveals that misconceptions about local rules continue to result in the loss of valuable recyclables. Key findings include:

• 74.8% of respondents answered correctly when asked about plastic bottles, jars, and jugs, despite their acceptance in most programs.
• Aluminum foil containers, Tupperware, and plastic cutlery also ranked among materials that stumped residents.

Providing Communities with the Right Tools

Recycle Coach remains committed to empowering local governments with the tools they need to deliver effective education across all waste streams, including organics, yard waste, and bulky pick-up.

By leveraging on-demand digital technology, cities can ensure their residents have access to accurate, localized information when they need it most.

For the full 2025 Annual Survey results, please click here.

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