Paper containers (sometimes referred to as spiral wound containers or cardboard cans) have historically been under recycled, due to a lack of education and visibility. Sonoco sought to increase awareness through key content placements across the Recycle Coach network.
Background
These containers, commonly used for coffee, nuts, dough and snacks, are multilayer paper canisters with metal ends that make up to 20 to 60% steel by weight of the package. Recycling a paper container with a steel bottom reduces global warming potential by more than 23% when compared to landfilling steel and helps reduce the need to mine for virgin iron ore. Because of a lack of education, it has historically been under recycled. Sonoco sought out to change that, with a hope to increase recycling rates of this packaging format and the amount of material that can be diverted from landfill.
Solution
Support waste and recycling professionals with the materials they need to help grow awareness amongst their residents about the recyclability of this often-misunderstood material, executed via key content placements throughout the Recycle Coach network, including blogs, emails, and placement in wide-reaching Client Portal.
Results
- 1000s of impressions by waste and recycling professionals for spiral can resources
- Residents in areas that accepted these materials learned instructions for properly recycling practices
- Increased resident awareness through usage of turnkey marketing and social media assets shared on municipal channels
By leveraging channels throughout the Recycle Coach platform, our partners at Sonoco were able to increase awareness and engagement amongst recycling professionals and residents alike.
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