University town East Lansing, MI sees a swell in its population and contamination rates every year. They get the word out to new residents about Recycle Coach using every avenue they can, and their numbers show that it's working.
Supporting recycling education in a university town like East Lansing, MI comes with unique challenges.As the home of Michigan State University, East Lansing sees its population swell by thousands every school year. Not only are these residents transient, but most are environmentally-minded students with an enthusiasm for eco-friendly habits that often results in wish-cycling.
Watch our full interview with Cliff Walls, Environmental Specialist for the City of East Lansing, MI, where we sat down to chat about their first year with Reycle Coach.
Key Results
- In just one year, East Lansing has amassed 2,000+ residents using Recycle Coach app and sends close to 3,000 reminders monthly
- Cliff uses every channel available from social media to word of mouth, to working with neighborhood presidents and including materials in water bill inserts to help drive downloads (as Cliff says, find the unique ways to get the word out and let the magic happen.)
- Inbound calls from residents are in the single digits since implementing Recycle Coach
Conclusion
With every new school year, East Lansing rises to the occasion to keep its population educated through new and creative ways.
Recycle Coach has proved itself to be a really good resource for us because we don't have the staff that we can put behind these important initiatives for residents.
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Let's work together
We’re a proud partner to 1,500+ municipalities across North America and beyond. From local problems to larger initiatives, we’d love to have a conversation. Send us a note and we’ll be in touch as soon as possible.
