I feel so lucky! I am so passionate about the environment and I get to spend my time helping people become better recyclers. My twenty-two brothers and sisters have taught me how difficult changing behavior is – I’m the oldest, so you can imagine! – but we never stop trying. And it’s working! In some municipalities, up to 60% of households are now Recycle Coach subscribers.
Recycling is so important to the environment, but it’s not always easy to understand. The other Coachlings and I – that’s what they call us: Coachlings. Pretty cool, isn’t it? Anyway, the four of us work hard to make recycling simpler. We’re trying to make recycling more fun, too, so people can get better without feeling it’s just another chore!