Helping Your City’s Recycling Program Get Better

The Coachlings were created by a passionate team devoted to helping you save your city’s recycling program, one innovation at a time.

In 2001, we introduced residents to the first municipal calendars, which gave them vital recycling information. Fourteen years and many more pioneering advances later, Recycle Coach launched another industry first – a mobile application. Today, we’re the largest network for municipal recycling education in the world. With millions of users learning to improve their city’s recycling programs, we work to make recycling better.

The Coachlings

I feel so lucky! I am so passionate about the environment and I get to spend my time helping people become better recyclers. My twenty-two brothers and sisters have taught me how difficult changing behavior is – I’m the oldest, so you can imagine! – but we never stop trying. And it’s working! In some municipalities, up to 70% of households are now Recycle Coach subscribers.

Recycling is so important to the environment, but it’s not always easy to understand. The other Coachlings and I – that’s what they call us: Coachlings. Pretty cool, isn’t it? Anyway, the four of us work hard to make recycling simpler. We’re trying to make recycling more fun, too, so people can get better without feeling it’s just another chore!

Hi, I’m Scarlett

I do all the heavy lifting for the team – literally! I’m good at lifting and carrying larger objects. And let’s face it, being our size, everything is big! I’m always ready to help and I’m a huge fan of recycling.

I just adore Scarlett. She always thinks about new ways to engage people in recycling, which helps us teach them how they can be better at it. Because you know…things are pretty bad right now with people putting all kinds of things in their recycling that don’t belong, like gadgets and gizmos, broken glasses, and more. I love it when we start to see people doing better!

Hi there! I’m Daisy.

Us Coachlings know municipal budgets are hurting, so we strive to give you the most value for your dollars. My specialty is “What Goes Where?” Ask me anything about recycling! I have an encyclopedic mind. I can tell you where an item goes based on where you live, if you live in one of the 3,000 municipalities I’ve already memorized. I’m going to need a nap soon!

The world has a finite amount of natural resources buried underground, and it takes a lot of energy to get them out. Recycling prevents us from having to dig up new natural resources. I mean, can you imagine if one day we ran out of steel or aluminum? With recycling, we can reuse materials over and over without digging.

Milo, here.

Some people think it’s short for Barbara and others think it’s short for Robert. It’s just Bobbie. Scarlett is my cousin on my mother’s side. She’s good at simplifying recycling, which is important because lots of people think it’s gotten too complicated. Sometimes she can be a bit bossy, but she’s starting to listen to me!

It’s so important to future generations and as a kid myself, I think it’s equally important that recycling education be fun. I’m excited!

People call me Bobbie.

Creighton Hooper, President

“Our first advertising-supported calendars were produced for the cities of Windsor and London, here in Ontario. I’m really proud that almost 20 years later, we still produce an annual calendar for these two cities, and many others. What began as a simple way to get better recycling information to people has grown into a life-long mission that I get to share with an extraordinary team of people.”

Lorie Wilson, General Manager

“When I first started here as a Customer Service Representative, a man called in to ask about what he could and couldn’t recycle. As we spoke, I discovered he was a war vet and had just lost his wife. He thanked me for spending 45 minutes on the phone with him. I’ve carried that story with me for 12 years. As the GM, I still believe people are at the heart of what we do here at Recycle Coach.”

Stephen Richards, Product Manager

“Not everyone gets to work with great people who enjoy working together. And we’re doing something that I’m happy to be a part of, with new ideas and concepts that I can test out, learn from and improve, every day. For me, being part of a mission-focused company that is growing fast for the right reasons, is deeply fulfilling. Our product is important and it bonds us as a team.”

Joshua Alzona, Customer Success Manager

“Working with customers, I get to see and hear the daily issues that crop up, and watch our technology solve problems we didn’t even know existed. A user with ADHD wrote in thanking us for finally helping him stick to the collection schedule he had been struggling with for 2 years. It’s so inspiring to be in a position to help communities in ways that have a real impact on the earth. People really do want to help, and we’re making it possible.”

Jodelle F. S. De Jesus, Marketing Manager

“I’ve always been dedicated to working toward positive change, and here I get to do it in the environmental education space. The entrepreneurial spirit and drive to innovate at Recycle Coach is alive and well, which makes every day exciting. There’s a big picture here that guides our work. This hit home for me when a state government department head shared how glad he was that we were thinking of ways to engage people in recycling better, so that he didn’t have to do it alone.”

Hesam Esfahani, Director of Development

“Since 2013, I’ve had the chance of leading the development initiatives of our product, and turning it into the world’s leading platform of waste and recycling education. One of my friends once told me that the Recycle Coach technology stack is like “one of my children; [I] literally raised it from infancy to its current state”. Last but not least, in Recycle Coach I have the chance to work with great colleagues, with a variety of expertise, from whom I learn a lot.”

Our Mission

Recycling Education, Simplified

Recycle Coach is on a mission to give people the tools and education they need to become pro-recyclers. We want to help every person in every municipality effectively contribute to smarter, cleaner and healthier municipalities.

People are recycling every day, thinking that they’re doing good in the world. But they’re getting it wrong.

Using modern technology, Recycle Coach makes it easier for the average person to recycle, so they can get it right. That way, contamination rates will plummet, municipal recycling programs will spring back to life, and we will help put an end to the harmful effects of climate change on our beautiful planet.

Municipalities that recycle better contribute to a greener world.

We’re here to make that happen.

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