When in doubt, throw it out!
Campaigns typically begin with a poll and include a video featuring the Recycle Coach Coachlings. The goal is to re-calibrate residents’ thinking with respect to ‘wish-cycling’ by giving a peek into the consequences of including non-recyclables in their recycling bin.
Why are recycling programs different?
Part of our ‘Back to Basics’ series, this campaign dispels myths about why programs are different in one municipality compared to the next and seeks to reduce a psychological barrier that prevents some people from fully engaging in recycling.
Recycling as feedstock?
Also part of our ‘Back to Basics’ series, this campaign puts recyclable materials in the spotlight as the foundation of new products and as a valuable resource, rather than as an alternative to the garbage bin.